Technology has been definitely showcasing us all unexpected things. One day, I saw fast moving LEDs that create messages. These have been seen in a lot of novelty gadgets. The first time I saw this amazing gadget was when I walked into a gadget shop; there was a wave from a flag-like thing, and instantly, words were already displayed.

Applying this moving LED technology to bicycle wheels is indeed an excellent move. Just try to imagine if the bike wheel is stationary, all that you will see is a bunch of glowing LEDs that blink with no absolute pattern. But when the bike continues spinning, various kinds of pictures and animations can be seen.

The animation of these bicycle wheels is about the same as those of neon lights. I wonder if the purpose of this is to advertise this particular device. 

Wondering who developed this amazing gadget?  

LED lights on bike wheel: getting an advertising message across

Japan’s Suns and Moon Laboratory developed this great and exciting gadget; it was just shown off at the Tokyo Make Meeting recently. Have you noticed the words “Make: Tokyo” on its wheels, people would definitely think that it is made for this event.

This LED system functions with the use of batteries; contrary to what you might be thinking, it is not the kinetic motion generated by the rider.

This gadget costs about $165, and as for myself, I do not have any information as to how to program your bike LEDs to send the right message.

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